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The management team for the project consists of a group of experienced executives with backgrounds in consulting, operations, turnarounds, as well as the management of large capital projects.
The combination of SFH's developmental work when linked with the project management and distribution depth of the management team creates a unique joint venture to use as a vehicle to launch an exciting approach to helping solve the worldwide fossil fuel increasing prices and future shortage problem while concurrently mitigating several environmental problems.
The management will aggressively pursuit the next stage development of Samoa Fiber.
Pilot Plant size trials will be conducted and commercial size trials as well, while concurrently supporting ongoing product development and market stimulation work by SFH.
Longer term, a worldwide network of Fast Pyrolisis Plants supported by local SamoaFiber plantations and power plants is envisioned.
The potential reach and revenue is worldwide and multi-billion euros.
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William L. New
Chairman, CEO of
SamoaFiber Holdings
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Since 2000, Mr. New has been active in acquisitions, turnarounds and the development of the intellectual property surrounding the use of SamoaFiber for use as a substitute for wood in the pulp and paper industry.
 Mr. New's career covers the spectrum of executive management positions in Fortune 500 companies and entrepreneurial ventures with start-ups and turnarounds. He has experience working for Procter and Gamble and Philip Morris and accumulated more than 30 years in the paper industry. He has raised well over $100 MM in the capital markets for business ventures and has highly successful hands-on experience formulating, over-seeing and starting up large capital projects.
Mr. New received his bachelor's degree from the University of Wisconsin and has completed the UW Executive Program as well as the Harvard University Strategic Management Program |
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John Sullivan
President Bio-Oil
Operations, SamoaFiber Holdings |
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Mr. Sullivan has over 25 years experience in acquisitions, dispositions, raising equity and debt financing, the implementations of accounting/manufacturing systems and SEC reporting. He has start-up experience, and has lead the systems development for firms in both the high technology and manufacturing sectors. He has represented privately held companies as well as public companies, and has provided administrative, marketing, and operations support as necessary in addition to his financial leadership.
Mr. Sullivan has an impressive record of cost reductions and successful contract negotiations with resulting profit enhancement.
Mr. Sullivan holds a bachelor's degree from Columbia University and a master's degree in business administration from Santa Clara University. |
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Francis J. Fitzpatrick
Vice-President - Business
Development & Marketing
SFH - North America |
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Mr. Fitzpatrick has over 35 years experience as a paper industry executive, having served as president of the Specialty Paper Division of Plainwell, Inc, and President and Chief Operating Officer of Westfield River Paper Company, both companies comprised of multiple mills, international in scope and with sales in the hundreds of millions of dollars. He as also worked as a consultant to the industry providing services in the areas of product and market development.
Mr. Fitzpatrick has a Bachelor of Science Degree in Chemistry from the University of Massachusetts and a Masters of Business Administration from American International College . |
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Axel Winter
Vice President - Business
Development & Marketing
SFH - Europe |
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For the past 20 years, Mr. Winter has been associated with the brokerage firm of August Ristelhueber Papier & Zellstoff GmbH, in Hamburg and Munich Germany , the last 18 years as Managing Director. Under his leadership, the company has grown in sales from DM 20 million to over DM 120 million. He led the acquisition of several pulp and paper mills and the diversification into non-paper related industries.
Mr. Winter has developed a strong network of contacts in the financial and forest products in the international market, and specializes in the resource-based industries.
Mr. Winters holds a degree in economics and is fluent in both German and English. |
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Mariano Prado
Vice President - Business
Development & Marketing
SFH - South America |
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Mr. Prado has been a consultant for SamoaFiber Holding since 2001 and has been instrumental in establishing the location of stands of SamoaFiber. In addition, he has provided leadership in understanding and working with all the political entities at all levels within Peru . He has extensive knowledge in Latin American culture and politics and his liaisons with the public and private sector have been invaluable in the public relations and market development of the project.
Mr. Prado has international work experience, having worked in the United States , and Germany , in addition to his native Peru , in such areas as research, bilingual surveys, and media and market research.
Mr. Prado has a Bachelor's of Arts degree in Communications from the University of San Martin de Porres of Lima-Peru, with course work in Mass and Organizational Communication, Public Relations Theory, Journalism, and Qualitative and Quantitative Research. Mr. Prado is fluent in Spanish, English, and German. |
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Javier Prado Blas
President of Peruvian
Operations - SFH |
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Mr. Prado Blas has been instrumental in providing knowledge in the areas of administration, planning, strategic management, and environmental issues critical to the progress of the SamoaFiber project in Peru . His knowledge of the government entities involved and the workings of the governing boards, both at the local and national levels, has been invaluable in obtaining the active and vocal support of the project from the Peruvian government. His services have been critical to the obtaining of various permits and patent filings surrounding SamoaFiber.
Mr. Prado Blas is a licensed engineer, with a degree from the National University of Engineering of Peru , a Masters degree in Environmental Science from the Agrarian National University of La Molina, and a Doctorate Degree (PhD) from the National University Federico Villarreal in Environmental and Sustainable Development. |
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Jeffrey A. Bartlett
Chief Financial Officer- SFH |
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Mr. Bartlett has over 25 years of business experience most of it spent in the finance, corporate development, and private equity areas. He has established several successful businesses. For the past 10 years, he has been establishing and building businesses as a principal of RSA Capital, LLC in Milwaukee, Wisconsin. Prior experience includes being a principal with M&I Capital Markets Group (now Mason Wells), a private equity firm) and as a lender with Manufacturers Hanover Trust (now JP Morgan Chase).
Mr. Bartlett holds a bachelor’s degree from Washington & Lee University and a MBA from the Kellogg School of Management at Northwestern University. |
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Roger L. Huckendubler
Engineering & Management Consultant - SFH |
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Mr. Huckendubler has over 41 years of extensive experience in Pulp and Paper mill operations. Excellent background in plant operations, cost reduction programs and effectively working with supervision and labor. Experience with steam, power generation including the installation, operation and maintenance of two gas turbine cogeneration plants
Mr. Huckendubler received an internal company education at Simpson Investment Company through its Management Training and Education Program including:
- Western Michigan University Electrical and Mechanical Engineering
- University of Michigan Executive Education Center Program
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Management
